Ferrari extend Marlboro deal to 2015

Posted: June 14, 2011 in June, News
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Ferrari resorted to barcodes from 2007 to 2010

Ferrari have extended their sponsorship with Phillip Morris International tobacco firm despite the ban on such advertising.

The deal – which will run until the end of the 2015 season – will see no advertisements of logos on the car.

But the team will continue to be officially known as Scuderia Ferrari Marlboro.

Tobacco companies have a long history of investing in F1. Lotus were the first team to carry tobacco advertising when they changed their livery to the colours of Imperial Tobacco’s Gold Leaf in 1968.

Tobacco sponsorship expanded hugely, famously with John Player’s (Lotus) and Rothmans (Williams).

But regulations tightened to such an extent that by 2007 only Ferrari carried any sort of tobacco advertising.

This year was the first time Ferrari dropped any reference to Marlboro on its cars. Over the last four years it has used a barcode symbol.

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